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Our Pitching, Pricing & Negotiation webinar brought together three expert voices from the industry : John Cornwell, Commercial Officer for a number of creative agencies; Tracey Shirtcliff, CEO/Founder, SCOPE Better; and Tia Castagno, CEO/Founder, UnlockYourBlock - to share their thoughts on the challenges of pricing and negotiations and discuss how finance leaders can help their agencies re-evaluate their approach to the pitching process and prepare for a future shaped by value-based pricing and AI.
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Camilla Bruggen has over 20 year’s experience working in media and marketing services. As Head of Data Insight she has helped blue chip clients such as Tiffany & Co. and Xerox create impactful strategies to drive growth. Now in her role as Global Head of Diversity Equity & Inclusion, she is combining this experience and…
Read MoreOur industry experts explore how finance leaders can reshape pitching and negotiation strategies, including value-led pricing models and the impact of AI.
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