FD for Award-Winning Content Agency: Greenpark Digital

Client Overview

Greenpark Digital is a globally acclaimed, multi-award-winning content and brand publishing agency, delivering high-impact campaigns across FMCG, tech and health/beauty sectors. To support their rapid EMEA expansion, they needed a seasoned Finance Director to elevate operational finance and drive strategic decision making.

The Role

The Finance Director was tasked with:

• Co-creating business plans alongside the EMEA Managing Director
• Leading financial oversight - reporting, forecasting, budgeting, treasury, tax, and audit
• Partnering with Group Finance and senior leadership to inform critical financial strategy
• Managing and developing a regional team of three finance professionals

Key requirements included prior experience in creative or marketing agency finance, strong fluency in Paprika accounting software and autonomy to operate in fast-paced environments.

Talentedge’s Approach

Partnership with Leadership

We worked closely with the EMEA Managing Director to:

• Precisely define expectations, leadership requirements and cultural fit
• Align employer branding, candidate segmentation and interview cadence

Targeted Search & Shortlisting

We tapped into our specialised network in the creative and content sectors, delivering a focused shortlist of four candidates who combined agency finance experience with Paprika software knowledge and leadership capability.

Outcome

We completed the entire hire, from brief to accepted offer, in just four weeks.

The selected Finance Director, an ACCA-qualified professional with 13 years of media and entertainment finance experience, brought:

• Extensive board-level business partnering experience
• Proven leadership in agency FP&A
• Expertise in implementing Paprika in previous roles, enabling a smooth transition

This strategic hire exceeded expectations and significantly strengthened Greenpark Digital’s finance function in the EMEA region.

Impact & Key Success Drivers

• Rapid delivery: Four-week turnaround for a senior finance hire
• Sector expertise: Deep network in agency and creative finance
• Collaborative execution: Effective alignment with leadership and TA teams
• Strategic placement: A candidate with impact, compatibility, and financial rigour

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