The narrative of the CFO has been evolving for years—from a guardian of capital to a driver of strategy and long-term value. Now, artificial intelligence (AI) offers the clearest test of this evolution. Unlike other technologies, AI cuts across every function of the enterprise: operations, HR, supply chain, customer engagement and finance itself. It represents both opportunity and risk on a scale that demands CFO leadership. For finance leaders willing to embrace this moment, AI could be a proving ground for their expanded role as strategists, change agents and “chief value officers.”
CFOs sit at a rare crossroads:
This dual role as both steward and strategist means CFOs are often the most credible executive voice in balancing AI’s opportunities and risks.
To play this expanded role, CFOs need to deliberately build new capabilities. Key areas include:
Data Literacy and AI Fluency
CFOs don’t need to code, but they must understand how AI models function, where they can go wrong (bias, poor data quality), and how value can be measured.
Example: A CFO deploying AI in accounts payable automation can better judge the trade-off between efficiency and compliance risks.
Risk and Compliance Expertise
Regulations such as the EU AI Act and NYC’s AI hiring law are early signs of a fast-evolving global landscape. CFOs must anticipate the financial impact of compliance.
Example: CFOs in multinational firms may need to deploy AI tools differently across regions to meet legal obligations.
Investment Evaluation Skills
AI projects often involve significant upfront spend with uncertain returns. CFOs must model multiple scenarios and build evaluation frameworks that go beyond cost savings.
Example: Funding a customer service chatbot should also measure ROI in retention rates and customer satisfaction, not just headcount reduction.
Change Leadership
AI adoption is cultural as much as technical. Finance leaders must encourage trust, upskilling, and openness to change.
Example: Sponsoring digital skills programmes so finance teams can move from transactional reporting to predictive analysis.
Strategic Storytelling
Boards, investors, and employees all need to understand why AI matters. CFOs who can frame AI in terms of growth, resilience and value creation will win alignment.
Example: Positioning AI forecasting tools as a capability for better strategic choices not just “automation.”
Finance leaders can use this roadmap to assess readiness and prioritise development:
Stage 1 – Awareness
✔ Basic understanding of AI concepts and business use cases
✔ Awareness of evolving regulatory landscape
✔ Curiosity about AI applications in finance
Stage 2 – Proficiency
✔ Working knowledge of data governance and predictive analytics
✔ Ability to evaluate AI investments and ROI models
✔ Familiarity with compliance and ethical frameworks
Stage 3 – Leadership
✔ Leading cross-functional AI initiatives in finance or operations
✔ Sponsoring change management and upskilling programmes
✔ Creating governance models for responsible AI adoption
Stage 4 – Strategic Architect
✔ Driving enterprise-wide value creation from AI initiatives
✔ Communicating AI’s strategic impact to boards, investors, and markets
✔ Positioning the organisation competitively through AI-driven business models
As AI matures, CFOs will be expected not only to evaluate investments but to shape how AI drives enterprise-wide growth and resilience. Those who follow the skills roadmap, from awareness to strategic architecture, can position themselves and their organisations for long-term success in an AI-enabled economy.
For today’s finance leaders, can be a defining opportunity to prove their role as true architects of value.
Download our finance salary guide for Retail, Ecommerce & Consumer.
Read MoreLaura Lefeuvre is Head of Recruitment at AEG. Having worked for 15 years in this area at organisations as varied as The Royal Household, The Football Association and now AEG she has a huge amount of experience of working closely with businesses and their hiring managers to improve the recruitment process and increase the diversity…
Read MoreWe explore how CFOs and Finance Directors can increase their visibility in their businesses and help their finance teams do the same.
Read MoreDiscover what a Chief of Staff really does, how the role differs from an EA or COO, and the signs your business is ready to hire one. A practical guide for CEOs and founders on when and why to add this strategic partner.
Read MoreSucceeding In A Startup Finance Leadership Interview: Sanjay Bowry, Gravitee
Read More